Most agents do some form of this when it comes to selling Medicare or health insurance.
- Buy leads
- Call leads
- Attempt to convince the people that answer you are worth talking to
- Sell a few policies
- Repeat
This is fine. It’s doable. But it’s a lot of work.
I did it in the beginning too.
But if I had to work like that every day for the rest of my career then I would find a new career. There’s easier ways of making money that doing that for 20 years.
Start transitioning to inbound leads
Changing from outbound marketing like buying leads to inbound marketing isn’t like flipping a light switch.
You cant do it all overnight.
But there’s so many options, where should start?
Referrals are great! But do you get enough each month to grow your business? (most people don’t)
SEO is a long term competition that takes hours of work without seeing any real benefit for at least a year. Plus you are competing against companies that have full time employees who focus only on SEO.
The easiest win is to optimize your Google Business Profile.
You can set it up properly once. Then the benefits are ever lasting.
Optimize Google Business Profile
This guide helps insurance agents optimize their Google Business Profile so prospects can find them online. This is step 1 for building an inbound business where you only work with prospects who contact you.
No double dialing Facebook leads. (or worse triple dialing…)
No door knocking with a lead card trying to get 5 minutes inside a house
It’s so great answering the phone when a prospect calls asking to talk to you because they are starting Medicare and have no idea what to do.
Google wants their users to have a good experience. So they want to send traffic to the resource that can best help their user. This course is a step by step checklist so you can tell Google exactly what it needs to know about you.
Then when people need help, Google will show you instead of your competitors.
Good news is this doesn’t take months to start working like SEO. You can start seeing results just a few weeks after optimizing your profile.
Most agents are worried about the time commitment to set this up.
This checklist focuses on the critical parts of your profile. So you don’t waste time on the fluff that doesn’t impact your results.
For that reason, this takes most people less than 3 hours to set up. After that, it’s less than 30 minutes each month to keep it optimized.
But some agents are tech savvy or don’t have the time to do this yourself so here’s 2 options:
Insurance Agent Guide
- Checklist to optimize your Google Business Profile
- Template Tool for increasing your Social Proof
- Easy Automation to build your credibility with Google
- Access to Mike to answer questions
- Lifetime updates if Google makes any changes
What’s this cost?
One time investment of $499
Who is this for?
- Insurance agents that specialize in Medicare or health insurance
- Want inbound calls from prospects
- realize this is an additional marketing method, not your sole way to bring in prospects
- think about long term ROI
- are comfortable following a step by step guide to do it on your own
- willing to commit 3 hours to set it up
Who isn’t a good fit?
- Agents who need to turn $499 into $5,000 tomorrow
- Agents who think they can do this, nothing else, and sell 200 policies/year
- Agents that don’t feel comfortable following a guide online to enter their information
Done for you Optimization
- Claim and Optimize Google Business Profile
- Automations for increasing Social Proof
- Citations built for you to increase credibility with Google
- Access to Mike to answer questions
- Lifetime updates if Google makes any changes
What does this cost?
One time investment of $1,197
Who is this for?
- Insurance agents that specialize in Medicare or health insurance
- Want inbound calls from prospects
- realize this is an additional marketing method not your only one
- think long term about ROI
- Don’t want to spend time updating Google and other sources
- Don’t feel comfortable doing the technical work
Who isn’t a good fit?
- Agents who need to turn $1,197 into $10,000 tomorrow
- Agents who think they can do this, nothing else, and sell 200 policies/year
Limited to 8 agents each month
My primary business is an independent Medicare insurance agent. My time for this is limited so I can only optimize Google Business Profiles for 8 agents each month.
If you aren’t 1 of the first 8 people to buy each month, then you must wait for next month.
Frequently Asked Questions
How much time does this take to set up?
I’ve trimmed this down so it only focuses on the parts that will give you the biggest benefit. So most people can do this in about 2 hours.
How long until this works?
Google will send you stats for your profile every month. Most people see an increase in results the month after you optimize your profile.
How do I know this will work for me?
This is a step by step process that is easy to follow. You do not need to be computer savvy. Plus you can contact me with any questions.
Should this be my only marketing?
No. Outside of the one time investment in the course, you don’t have any ongoing costs. So you should continue investing in marketing to grow your business.
How do I know this works?
Google tracks your metrics and emails you each month. They share how many calls, views, searches you get each month. Their stats will verify what you notice with extra calls from prospects.
What if I don’t have an office?
I don’t have an office and it works great for me. It works even better for agents with offices because people can ask for directions.
What’s the ROI?
Each agent’s ROI will vary. My focus is Medicare insurance. I average $480 first year commission for each client. Adding in renewals I know that the lifetime value of each client is closer to $1,500. So one extra sale pays for this course in first year commission. Your second sale and all renewals would be all profit.
I have 38 sales in the last year directly from Google Business Profile.
If you get just half that many sales, the Return on Investment is over 600% ROI just in first year commission. Plus renewals!
Why should I do this instead of buying leads?
You shouldn’t. Continue buying leads. This is step 1 on transitioning from having to buy leads to make sales. The investment is similar to one 1,000 piece direct mail order. But it will continue to help you grow your business for years.
What if I’m not technical?
Google makes their systems pretty user friendly. And I have step by step instructions that removes any guesswork. So you don’t need to be technical at all.
How much time does this take each month?
The initial set up is the most time consuming part. That’s why I’ll do that for you. After that, you only need about 5 minutes each month to maintain optimization.
Guarantee
If you follow the the process and don’t double your money within 6 months, I’ll give you a full refund. Just show me the Google results you receive automatically each month.